Displaying the seal of recommendation from a professional body on your label may seem the perfect way of lending weight to your product; but, what is the value of winning if the competition is not open to all? And what does it do to the reputation of...
In the US The Skin Cancer Foundation has awarded Obagi Medical
Products' Nu-Derm System Healthy Skin Protection SPF 35 sunscreen
with its Seal of Recommendation. The product won the award due to
its effective combination of active...